In the dynamic world of email marketing, staying ahead of the curve is crucial for success. The year 2024 has brought a plethora of free email marketing tools to the forefront, each offering unique features to enhance your campaigns. Among these, Zapier integration stands out as a game-changer, allowing for seamless connectivity and automation between your chosen email platform and a vast array of other applications. In this article, we’ll explore the top 6 free email marketing tools of 2024 that not only empower your campaigns but also integrate effortlessly with Zapier, ensuring your marketing efforts are both efficient and effective.

Key Takeaways

  • Mailchimp remains a popular choice for small businesses, offering enhanced automation, AI suggestions for email crafting, and a variety of templates, with a free plan allowing up to 1000 emails.
  • HubSpot’s email marketing tool boasts impressive results such as increasing sales by 320% and customer retention by 50%, with a 14-day free trial and no credit card required.
  • Sendinblue provides a user-friendly experience with features like SMS campaigns, push notifications, and an intuitive drag-and-drop editor, easily integrating with various CRMs and e-commerce platforms.
  • MailerLite stands out for its omnichannel support and automated workflows, offering a free plan and competitive pricing for additional features like SMS marketing.
  • Retainful is recognized for its pre-built automation workflows and abandoned cart recovery feature, which significantly increases recovery numbers and integrates with many popular e-commerce and email marketing platforms.

1. Mailchimp

1. Mailchimp

I’ve found Mailchimp to be a cornerstone in the realm of email marketing, especially for those of us who prioritize engaging our audience with automated and branded campaigns. Mailchimp shines with its user-friendly interface, offering a drag-and-drop builder that makes creating visually appealing emails a breeze. It’s particularly effective for reaching out to leads who have already shown interest in your brand, rather than for cold outreach.

Pricing is often a critical factor when choosing an email marketing tool, and Mailchimp’s free plan allows for 1,000 email sends per month, which is generous for small businesses just getting started. For those needing more, paid plans begin at $13 per month.

Mailchimp isn’t just about sending emails; it’s a comprehensive digital marketing hub. With its free trial, you can explore multichannel campaign support, website-building tools, and insightful reports.

Here’s a quick rundown of the pros:

  • Build visual email templates with ease
  • Behavioral segmentation to optimize engagement
  • Advanced automation with multiple triggers
  • Predictive analytics to forecast trends

Mailchimp integrates seamlessly with Zapier, which means you can connect it to other apps and services to automate workflows and enhance your marketing campaigns. This integration can be a game-changer for maximizing efficiency and personalizing communication with your audience.

2. HubSpot

2. HubSpot

When it comes to elevating my email marketing campaigns, I’ve found that HubSpot stands out with its robust automation and deep personalization capabilities. Thanks to its integrated CRM, I can tailor emails based on a customer’s interactions or behaviors, ensuring each message hits the mark.

Standout Features:

  • Dynamic list segmentation
  • Advanced detailed analytics
  • Integrated CRM
  • Advanced email automation

HubSpot’s all-in-one platform not only simplifies my workflow but also empowers me to create multi-step, personalized email sequences that convert leads into customers.

Here’s a quick glance at HubSpot’s pricing tiers and email volume allowances:

Plan Monthly Price Email Volume
Free $0 2,000 Emails
Starter $18 5,000 Emails
Professional $800 50,000 Emails
Enterprise $3,600 200,000 Emails

The expansive app ecosystem is a game-changer for me. Whether I need to connect to an e-commerce platform or a customer support system, HubSpot’s integrations, including Zapier, streamline the process, making it a breeze to enhance my email marketing strategies.

3. Sendinblue

3. Sendinblue

When it comes to expanding your email marketing capabilities without breaking the bank, Sendinblue is a stellar choice. With a robust free plan that allows for up to 2000 emails, it’s a no-brainer for marketers looking to get started or scale up affordably. Their Zapier integration opens up a world of automation, connecting your email campaigns with over 2,000 apps to streamline workflows and enhance customer engagement.

Here’s a quick glance at Sendinblue’s pricing structure:

Plan Emails per month Price
Free 2000 $0
Lite 5000 $18/month
Essential 50,000 $800/month
Premium 200,000 $3600/month

Remember, the right tool can make or break your email marketing success. Sendinblue not only offers a generous free tier but also scales with your business, ensuring you have the power to reach your audience effectively at every stage of growth.

Whether you’re a small business owner or part of a larger marketing team, Sendinblue’s suite of services, including transactional emails and sales platform features, can help you achieve more with your email campaigns. The ease of integration with Zapier means you can automate tasks, track performance, and ultimately, drive better results.

4. MailerLite

4. MailerLite

When I discovered MailerLite, I was pleasantly surprised by its dual capability to manage email campaigns and help create a cohesive online presence. MailerLite stands out by offering not just email management, but also tools to build custom landing pages, sign-up forms, and even entire websites and blogs. Their free plan is quite generous, allowing for 12,000 monthly emails and access to a suite of limited features.

MailerLite’s intuitive email automation builder and automated newsletter campaigns simplify the email marketing process. The automation capabilities are robust, with single or multi-trigger controls to streamline marketing workflows. Here’s a quick rundown of what you can expect:

  • Branding customization
  • AI and automated workflows
  • Tracking and reporting

MailerLite’s pricing is competitive, with a free plan that caters to individuals and growing businesses. For more advanced needs, the pricing starts at $20 per month for email, and $35 per month if you need email and SMS capabilities.

While exploring alternatives, I found that MailerLite holds its own against competitors like Moosend and others. It’s a smart choice for those who want a comprehensive tool that goes beyond email marketing.

5. Retainful

5. Retainful

When it comes to Retainful, it’s all about simplicity and effectiveness in email marketing automation. Their platform is incredibly user-friendly, and you don’t need to be a tech wizard to get your campaigns up and running. With Retainful, you can easily set up triggers, entry rules, and customer rules to ensure that your emails reach the right people at the right time.

Retainful shines with its robust features tailored for e-commerce platforms like WooCommerce and Shopify. Here’s a quick rundown of what you can expect:

  • Abandoned Cart Recovery
  • Order Follow Up Emails
  • Thank You Email Automation
  • Welcome Email Automation
  • Win Back Emails

With Zapier integration, the power of Retainful extends even further, allowing you to connect and automate your email marketing with over a thousand other apps.

Their pricing model is also quite attractive, offering a range of options to suit businesses of various sizes. Whether you’re just starting out or looking to scale, Retainful has a plan for you. And with a customer base of over 15,000, it’s clear that they’re doing something right. Don’t miss out on their seasonal deals like ‘BFCM2023’ for some significant savings!

6. GetResponse

6. GetResponse

Wrapping up our list is GetResponse, a robust tool that’s perfect for those looking to enhance their email marketing campaigns with a touch of AI. GetResponse is not just about sending emails; it’s about growing your business. With features like Email Marketing AI and a user-friendly Newsletter Editor, you can create personalized campaigns that resonate with your audience.

Here’s a quick rundown of what GetResponse offers:

  • Professional campaign creation
  • Advanced audience segmentation
  • Integrated CRM tools
  • A suite of powerful marketing features to stay ahead of the competition

GetResponse makes it simple to manage your audience and grow your business with streamlined marketing processes.

And the best part? You can put all these pro features to the test with a free 14-day trial. So why wait? Start optimizing your email marketing strategy today!


As we’ve explored the top 6 free email marketing tools of 2024, it’s clear that the power of automation and integration can significantly enhance your marketing campaigns. With the ability to connect seamlessly to Zapier, these tools offer a range of features from AI-driven email crafting to abandoned cart recovery, catering to businesses of all sizes. Whether you’re looking to increase sales, improve customer retention, or streamline your workflow, the right tool can make a substantial difference. Remember, the best email marketing strategy is one that is efficient, effective, and constantly evolving with the needs of your audience. By leveraging the capabilities of these free tools, you can ensure that your campaigns are not only cost-effective but also powerful drivers of growth for your business.

Frequently Asked Questions

What are the benefits of using free email marketing tools with Zapier integration?

Free email marketing tools with Zapier integration allow you to automate workflows, connect with various apps, and streamline your email campaigns, potentially increasing sales, improving customer retention, and enhancing overall efficiency.

Can I use these tools to create automated customer journeys?

Yes, many of these tools offer enhanced automation features that enable you to craft automated customer journeys, helping to guide your subscribers through a personalized experience.

Do these email marketing tools offer templates and design features?

Absolutely. Most of these tools come with a range of pre-built and custom email templates, as well as intuitive drag-and-drop editors and sometimes even custom HTML editors for more advanced customization.

Are there any limitations to the free plans of these tools?

Free plans often have limitations in terms of the number of emails you can send and access to certain advanced features. However, they are generally sufficient for small businesses and new marketers to get started.

Can I conduct surveys and collect feedback with these tools?

Yes, some of these tools include features for creating surveys and collecting feedback directly from your email campaigns, enhancing your ability to engage with and understand your audience.

What kind of integrations can I expect with these email marketing tools?

These tools typically offer a wide range of integrations with popular marketing, e-commerce, CRM, and automation platforms, including WordPress, Shopify, WooCommerce, Magento, and of course, Zapier.

Is there customer support available for free email marketing tools?

While support options may vary, most tools offer some level of customer support for their free plans. This can include help centers, community forums, or limited direct support.

How do I choose the best free email marketing tool for my business?

Consider your business needs, the size of your email list, the types of campaigns you want to run, the integrations you need, and the level of support you prefer. It’s also beneficial to test a few options to see which tool’s user interface and features work best for you.


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